Content Writer

The Importance Of Backlinks In Content Writing

5 Mins read

BACKLINKS DETERMINE THE INDEX OF YOUR CONTENT

Backlinks are also known as inbound links or incoming links. They connect one website to another website. The pages that have a high number of backlinks tend to have organic search engine rankings.

The procedure of obtaining backlinks from other websites is called link building or link earning. This is when a website adds the links in their content that sends a user to your website. A backlink can be very important for sites as it brings several advantages along with it.

Search engines such as Google use search spiders to index websites. This is usually based on the quality of backlinks they have. When you build good quality backlinks, you drive more quality traffic to your website. Your content gets indexed by Google. This causes your website to be more relevant in the search queries.

The presence of inbound links indicates the relevance of your website. Top search engines such as Google would give more credit to the sites that are endorsed by others. Although, the only way other websites endorse you is when you do the same for them.

This means that your website will be considered more applicable than others. The use of short and long keywords also plays a critical role in this. The more effort you put in placing backlinks, the more traffic would be attained.

IMPROVES THE SEARCH ENGINE OPTIMISATION 

Backlinks are the most valuable when it comes to SEO. They represent a ‘vote of confidence’ from one site to another. A freelance content writer in Dubai adds backlinks to their sites. This gives a signal to search engines that others are vouching for your content.

Therefore, earning these backlinks has a positive effect on a site’s ranking. It also improves the search visibility of your content. Link building is the cornerstone of SEO and content marketing. It will always be an apposite inbound to boost content’s credibility.

Once the SEO is improved, your website would be easily accessible over the search engine. When a topic related to your niche or website is entered in the search bar, your site would appear in the top results. And most users are likely to visit the website that appears on top rather than the one that is way down the list.

REFERRAL TRAFFIC 

Backlinks exist to point people to useful resources. That’s why they are clickable. When someone clicks on a link to your website, you get referral traffic. Referral traffic refers to the people who jump to your domain from other sites, without searching you on Google.

When someone visits a link through a social network, Google recognizes the visitor and tags it as a referral. Web owners then use UTM codes to find out where the traffic is coming from. Freelance content writer in Dubai would attach backlinks to send traffic to their firm’s website.

Referral traffic would then benefit you by sending new visitors. After that, UTM tracking would help you find out which sites and social profiles are bringing the most traffic to your website. This, in turn, would help you figure out the working strategy for content marketing.

As the brand is exposed, it gains more recognition. It also gives rise to future leads by connecting to backlink providers. Moreover, it also gives the ability to bring in a fresh and diverse audience.

A person reading a post is likely to click on a link that appears to provide them with more information. The curiosity to find out more information would drive them to your website through that specific backlink.

Moreover, statistics suggest that a user from the referral traffic tends to have a low bounce rate. This benefits the site as they acquire more permanent users. However, retaining them is heavily dependant on the quality of the content.

ORGANIC TRAFFIC 

Referral traffic is when the visitors travel to your domain from other websites. People who search a keyword and land on your website are collectively labeled as the organic traffic

However, as we enter our query on the search-engine, countless results appear. This is why the freelance content writer in Dubai use backlinks in their texts. This allows them to increase the traffic on the site. At some point, when your content starts resonating with more people, you’ll rank higher. It is important to understand that high-quality content will automatically earn backlinks, read our guide to understanding the importance of backlinks in content writing.. It is important to understand that high-quality content will automatically earn backlinks, read our guide to understanding the importance of backlinks in content writing.. It is important to understand that high-quality content will automatically earn backlinks, read our guide to understanding the importance of backlinks in content writing.. It is important to understand that high-quality content will automatically earn backlinks, read our guide to understanding the importance of backlinks in content writing.. It is important to understand that high-quality content will automatically earn backlinks, read our guide to understanding the importance of backlinks in content writing.. It is important to understand that high-quality content will automatically earn backlinks, read our guide to understanding the importance of backlinks in content writing..

This way, even more people would be driven towards your site. This phenomenon is called organic traffic. It gives the website the vote of authenticity and adds value in the eyes of the search engine as well as the common people.

DISCOVERABILITY

Search engines crawl the new content when they are revisiting pages they already have crawled. This is done in order to check the new links and update the search engine. It is a fact that search engines visit popular pages more as compared to the unpopular ones.

Getting external links from the popular pages will help you be more available to people. Because the authority of the popular pages is much higher in the eyes of the search engine, your page will quickly rise above the ranks. Whereas the ones that have not been very active tend to fall down in the search engine.

RANKINGS

The more backlinks your site owns the better it is for the ranking. This way the standing of your website would go higher. Hence, when a related topic is searched, your website is likely to be in the top results on the search engine.

If your content is getting more backlinks, it will naturally go higher in the rankings. This builds a great domain authority. To make it stronger, you need to get proactive and acquire more backlinks.

THE BOTTOM LINE

You can achieve insurmountable results with backlinks. It would help your business in broadening the targeted audience. It would also increase the referral traffic from other sites. As a result, a very noticeable peak in revenues could be achieved.

As the organic search results for your website increase, backlinks would help create trust and mutual support between different site owners. This skill is extremely invaluable for a freelance content writer in Dubai to assist the businesses in the process of growth. Log on to Bawabba and upscale your business by hiring a content writer today!

Related posts
Content Writer

How to Write an Awesome Blog Post in Minutes

4 Mins read
Content Writer

Top 10 essential paid tools used by content writers in 2020.

4 Mins read
1. Grammarly Grammarly app was created by a group of American authors On 1 July 2009. It’s an American company that offers…
Content Writer

5 Reasons Why You Need To Have A 'How To' Guide On Your Website

4 Mins read
INTRODUCTION For a freelance content writer in Dubai, who could be found on Bawabba, to create an Ultimate Guide is like making…

    Write For Us