Digital Marketing

Top 4 Brand Campaign Trends Every Digital Marketer Should Know 

3 Mins read

Many freelancers in Dubai aim to carve out a niche through various online platforms. They seek to create brands that a consumer can easily connect to. The precedence has led to the emergence of several brand campaign initiatives. A brand campaign has the sole purpose of creating a brand through communication. The information availed to the consumer in the course of the campaign targets to sway them towards the brand. 

Details like, the best that the brand has to offer or what makes it stand out above the rest helps customers differentiate between the business and its competition, thereby placing the brand at a different level. The main objective behind all this information is to give the brand a higher value of recognition that enables the consumer to attribute certain features and achievements along with it. A brand campaign is ideally to enlighten the customer about the product’s benefits and nurture trust between the consumer and the company. Several tactics are put in place to propagate brand awareness. 

However, before commencing on the engagement of any sort, it is essential to identify and know your target audience and what a majority of your customers prefer as far as your product is concerned. In short, develop a buyer persona that will enable you to identify your areas of improvement. It will also give you the correct message to help in the making of your campaign. Consider the below to help you set up a successful brand campaign.

4 Best Brand Campaign Trends In 2020

A top brand is usually associated with numerous efforts they have placed in marketing. There are, however, several things to consider before starting a social media campaign. Knowing how frequently to post an advert is one of the key factors to consider. Below are some of the best tendencies for branding. 

1. Turning Bad Reviews To Success Stories

Many companies do not like the sound of negative comments. They prefer to focus on positives and ignore criticisms. Most brands keep confiding in themselves that they are the best there is in the market despite the bad reviews from some unhappy consumers. They tend to think of the bad reviews as a minority that is hard to satisfy. However, more importantly, to learn is that bad reviews inform about a customers’ experience while interacting with your products and services. The reviews give valuable information that may help you improve your product or provide an alternate, boost consumer involvement, and launch fresh advanced solutions. Consider these reviews to gain more market control.

2. Aiming for SERP position zero

Getting the first spot ranking in search results is no longer a question of who has spent more on digital marketing platforms. The emergence of voice search has seen many consumers tilting towards vocal command searches for products and services. The precedence has seen many businesses striving on how to own Google’s position zero.   To achieve position zero, you need to be in the featured snippets section, which by far has overtaken the top-ranking search results in the SEO world. More brands are now aiming for the featured snippets section with the guidance of an expert digital marketer in Dubai.

3. Giving a unique solution

Due to the growing demand for products and services, many companies have emerged. As a result, the market has flooded with different brands offering similar products. This has led to stiff competition which has seen some businesses making losses and eventually closing shop. It is advisable to profile your competition’s products and service delivery then look at where they fail short of customer’s expectations. Then address these needs by providing answers to where they fail. Track your progress to evaluate if indeed your campaign is gaining traction.

4. Engage in philanthropic activities

There are always social or environmental problems in the offing more often than not. Many consumers are championing awareness campaigns to help address impacts generated due to social or environmental degradation. It goes without saying that amidst these efforts, they also expect brands to join in the campaigns. It has become increasingly crucial for a brand to take a stand on matters that affect their customers directly. However, the notion that most brands do it for public records is resonating with most people. So, it is advisable then that a brand engages in a cause that impacts its consumers directly or that affects its business processes. The efforts channeled towards the cause has to be relevant to the business to achieve a social impact.  

Conclusion

Brand campaigns are essential to keep a business afloat. Customers tend to associate with a product that they regularly interact with. When building a brand campaign, it is vital to figure out the sites where you can easily find your target customers. Place advertisements on platforms that are frequented by the customers. Putting campaigns on all sites might end up becoming expensive and in the long run, fail to achieve the expected results. It is advisable to enlist the services of a professional freelance digital marketer in the UAE to help you put up a successful brand campaign.  

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