Internet wars for quality and well-paying clients are real. For a freelance graphic designer in Dubai, the battle is not just about internet traffic but converting website visitors into customers. These simple steps will end the frustrations and provide a guideline on how to build a loyal clientele. Useful websites will attract the target population and convert the traffic to customers creating a stable career devoid of anxiety, frustrations, unstable, and low-paying disloyal customers. This will create an invisible pathway/sales funnel from the entry point to the predetermined end of buying the service. A purchase funnel is a three-step process made up of creating awareness, nurturing the visitors, and the ultimate conversion. Below is a breakdown of the process.
1. Creating Awareness (Top of the Funnel)
The top of the funnel is the discovery stage of the website. The awareness should be made very persuasive and promising, leaving no room for a second thought. At this stage, the information is made available in strategic places like social media posts and blog posts. It is also important to create content that the audience craves. The information should include short-cuts/links leading to details on the website. The freelance graphic designer from Dubai should make the top funnel widest as it forms the catchment area of potential clients.
2. Nurturing the Visitors (Middle of the Funnel)
The designer should make the middle of the funnel narrower than the top because of the decreasing population from passersby to interested parties. It’s the buildup stage where there will be an establishment of a relationship with the customer. Here, the customer knows what they are looking for. Below are seven steps guidelines of the nurturing process.
i. Find the client’s problem
The designer ought to understand the services the potential clients want. This part of the funnel should demonstrate the solutions to the issues of the customers. The designer should display the unique services on offer and explanations of how the services address the client’s passion, interest, fears, worries, and desires.
ii. Craft an offer
Crafting an offer is enhancing the initial request to marry the client’s persona. The designer adds free baits to distract the customers from going for any other similar offer. The bait should be persuasive and preferably free or at a small consideration.
iii. Conversion tool
The designer should introduce another offer to persuade customers to buy high valued service. The proposal provides a platform to gain the necessary trust from the client. The conversion tool will build familiarity and friendship and ease the decision-making process on the part of the client.
iv. Lead magnet
The designer should share crucial information on services on offer in exchange for ideal customer contact details. The data can be about special skills and expertise in addressing the customer’s problems and helps build trust. The lead magnet should be killer short, easy to understand, precise, valuable, and provide answers to questions. This information should be appealing and consumable.
v. Website landing pages
The designer should have this page focus all the attention on the visitor to avoid any possible distractions, thus maximizing the conversions. It should be a buildup from the lead magnate and also a platform to express gratitude to potential customers for accepting the offer and sharing confidential information.
vi. Drive customers to the website
This is the traffic building stage. Building traffic requires time though there is still an option of buying the traffic. In order to build traffic, the designer should know how to choose the right social media platforms to market their content in order to reach a larger audience.
vii. Autopilot mails
The mails help customers who take a lot of time to make the buy decision. They are auto-generated with links to the signup process.
3. Conversion (Bottom of the Funnel)
Conversion is the final stage of the sales funnel, and the graphic designer should ensure it’s the narrowest. The bottom of the funnel is the presentation stage of the already accepted offer and leads to the signing up process. Here, the freelance graphic designer in Dubai should design sign-up links with social media accounts or create a sign-up process from scratch. The sign-up process should be simplified by providing dropdowns with simple popular options to save the customer time and make the process friendly and standard. The signing up should open up to the services and the respective prices. It should also be crystal clear and self-explanatory to avoid unnecessary inquiries. The mode of delivery and payment should be precise. The designer should be open to the possibility of customers placing erroneous bids, and cancellation procedures should be visible to avoid getting the customer trapped. A free, transparent system will give customers the confidence to go through the system without fear of being trapped.
Designing a persuasive sales funnel is quite simple. However, the devil is in the process and details. One stage leads to another, and the integration creates synergy. Overlooking any stage of the process can lead to frustrating results. Employing the skills of a qualified, affordable freelance graphic designer in Dubai can help you create sales that convert.