Every effort a business makes whether marketing, promoting, or giving discounts, is aimed at increasing conversions. Therefore, it is counterproductive to have a checkout interface that works against the intended purpose of helping customers checkout effortlessly. If you are starting an online store, you may need to note that the process of selling your services online using WooCommerce is free. Using free checkout platforms like WooCommerce lets you use your budget to market and promote your products and services. You should use the services of an experienced graphic designer in Dubai to customize and optimize the checkout interface to get better conversions.
An experienced graphic designer in the UAE will help you optimize the checkout process and create advanced custom pricing rules that can help your business survive tough times. Furthermore, a graphic designer will look at how your company operates to improve customer experience in the checkout process for better conversions. This article focuses on how a graphic designer can enhance your business checkout interface for better conversions.
1. Experiment with free shipping
High shipping prices are the main reason why most buyers abandon carts at the last stage. Some businesses make the mistake of hiding shipping prices until the very end, which is not effective in getting high conversions. Customers experience price shock resulting in most people abandoning the cart. Customers want to know the actual price beforehand. Instead of hiding the shipping price until the end, you should try offering free shipping. Free shipping usually increases orders even if the price is higher than others that do not offer free shipping. You can further experiment with free returns as it helps customers buy with confidence that what you are offering is quality; otherwise, you would not provide free return shipping.
2. Try a single-page checkout process
Once a customer decides to purchase, you should fasten the process to ensure there is no chance to reverse the decision. Unfortunately, most businesses tend to have a lengthy checkout process. When a customer is faced with a multi-page checkout process, anything like a slow network can hamper the experience, increasing the abandonment rate. A single-page checkout brings several benefits. The process appears short, and all information is on the same page, making the process seem less complicated. It also reduces the number of clicks necessary to complete the transaction. When designing your checkout interface, you should de-clutter the page and limit the information needed from a user. Make use of smart forms that pull in data and auto-detect credit card types.
3. Make the Sign up flexible
Customers in 2020 are warier about sharing their private information with websites than in the early days of online shopping. People are no longer willing to create accounts despite being more willing to buy products online. In 2020, it is wrong to push your customers into mandatory sign-ups as that can increase cart abandonment. Since most people tend to buy from different stores, they are not interested in getting bombarded by newsletters, upsells, and promotional offers. Alternatively, you should make it possible to create a user account when they make a purchase and assign a random password. You can send the details with the order receipt and ask the users to sign-up once they make a purchase.
4. Simplify your forms
Forms should not be complicated or difficult to fill. Customers should not spend considerable time filing the details or feel frustrated. The forms should be as easy to fill as possible. Ensure that you are only requesting information that will assist in processing the purchase. Some of the tactics you can embrace to simplify your forms include the use of Google Autofill, adopting a mobile-first design, and only asking for payment information at the very end. Make use of larger, tappable buttons and remove menus and complicated multi-step checkouts to make checking out easy for mobile users.
5. Optimize the shopping cart experience
How customers interact with your shopping cart can encourage or discourage conversions. Some of the ways businesses can enhance customer experience include the use of artificial intelligence, streamlined communication, and focus on customer security and safety. Optimizing your cart experience should be a priority if you are interested in getting better conversions. Offer customers an option to buy immediately or continue shopping to accommodate users who may need to purchase additional items. Furthermore, inform the customers when they add an item to the cart. The cart should be easy to access from any page and should offer an option to checkout in just a click.
You should see a lost opportunity whenever a customer abandons your cart during the checkout process and seek ways to improve the customer experience. An experienced graphic designer in Dubai can customize and optimize your checkout page to enhance conversions. The best ways to optimize the checkout interface will depend on your website’s needs, but the above ways will improve the overall experience.