In today’s digital age, when almost every business is investing in a mobile app, personalizing the mobile experience is critical in ensuring success. A freelance graphic designer in Dubai can help improve your app’s success and effectiveness by customizing user experience with graphic design. The best freelance graphic designers use different graphic designing tools to customize and make your app look professionally crafted.
Personalization of your app in 2020 is necessary as today’s users know how they want to interact and how they would like it to happen. Furthermore, they go through product reviews and user ratings before making a purchase or installation decision. Therefore, it is imperative to ensure that your app is not a disappointment at first sight. How people perceive your app will determine their next steps. Always try a friendly, lasting impression that will encourage users to take the next steps. This article focuses on ways graphic designing can help improve apps mobile experience.
Ways That You Can Personalize An App to Enhance User Experience With Graphic Designing
1. Focus on cognitive load
Do not make the mistake of giving the users too much information at once. The human brain has limited processing power, and giving a lot of information at once can overwhelm the user. Your effort should be to give more information to users as they interact more with the app. It is effective to give users information that they need to use the app depending on the stage they opposed to giving all information at the onset. Overwhelmed users will be quick to abandon the task, which is counterproductive and hence, the need to give information in bits. Things you can do to minimize cognitive load include:
1.1 Cut Down on Clutter
Although it might be tempting to demonstrate your creativity and skills, you should avoid overdoing it as clutter is a sign of poor design. Every unnecessary image, button, or icon added to the design makes the screen look more complicated. Since your customers will access your app through smaller mobile screens, you must reduce the clutter to a bare minimum. Avoid including unnecessary elements to improve comprehension. Always remember to:
- Keep interface elements minimal
- Offer users what they need to know
- Adopt progressive disclosure
1.2 Break tasks into subtasks
You should try to avoid demanding much from the user and instead focus on a seamless design. Optimize your app to use already available data as a smart default. However, if you must ask the users to enter data or make a decision, you should break the actions into subtasks to avoid creating complexity for the user at one time. Instead of giving a single form, creating a flow that requires the user to enter details in logically connected steps will help users to proceed without feeling overwhelmed.
2. Focus on Appearance and Control
Today’s user wants to feel in control. Predictability is a basic element that you must learn to utilize if you are looking to switch from graphic design to UI/UX design. When users find the app working in the way they anticipate, they enjoy a stronger sense of control. Ensure that the design of all elements communicate affordance. Some of the tips that will improve the functionality and design of your app interface include:
2.1 Use familiar elements
Your users have already interacted with other apps. Use their past experience to help them interact with your app. Using familiar elements helps to reduce the learning curve. However, you must ensure they are highly functional as they will compare them with those of other apps. For example, use the familiar back and forward buttons to allow users to interact with ease.
2.2 Create a consistent design
Avoid confusion by adopting a consistent design throughout the app. Your app will be easy to use if it has visual, functional, and external consistency. The buttons, typefaces, and labels should be consistent across the app to maintain visual consistency. Accessing a different section of the app should not feel like it is a new app. The users should use prior knowledge across your app. The interactive elements should look and work in the same way in all sections of the app. You can ensure a consistent design by:
- Respecting the platform guidelines
- Using native components
- Keeping the app consistent with your website
3. Create an attractive design
A flat design will make your app look boring and uninteresting. Instead, use the psychology of color palettes in UX designs to make your app more appealing. When creatively used, visual beauty can help users wait for the app as it loads without getting bored by creating a distraction. In addition to colors, it is essential to give attention to font size, family, and contrast. The best font should be easy to read while being aesthetically appealing. You can go a step further and use delightful animations to make the interface feel human.
If your mobile app does not meet its purpose, it is time to hire an experienced freelance graphic designer in Dubai to personalize the user experience by creating a seamless user journey across the app. A graphic designer will help improve the usability of your app and humanize the digital experience to tap on user feelings.