Social Media Marketing

5 Best Social Media Marketing Trends and Best Practices in 2022

3 Mins read

Social media trends rarely remain the same from one year to the next. Freelance social media managers in Dubai are always on their toes, trying to incorporate the latest trends and best practices to ensure that their campaigns yield better results than their clients’ competition.

Companies are increasingly being tasked to make sense of their data while seeking more interactive ways of engaging their audience. This is why to continue remaining relevant, you have to embrace the new changes. Here are five useful social media marketing trends to watch for in 2022 and beyond:

1. The rise in influencer marketing

One of the impacts of the novel Coronavirus pandemic was the rapid increase in the use of influencers to market brands. This is because, during the lockdown, many people were in their homes with nowhere to go but to make more use of their phones.

Many of them would become more active on social media as content creators went hum getting more followers, entertaining them with quality content. The more followers one has, the more brands seek them to help in marketing their products and services. This trend has continuously grown, and there are no signs of fading away in the near future.

2. Diversifying social presence

A few years back, the only social media platform a company needed to join was only Facebook, while others kicked off with only Twitter. You would have even been forgiven if you didn’t have any social presence at all. Fast forward to 2022; it is a brainer that your business won’t survive the harsh market without a strong, active social media presence.

However, relying on only one platform won’t do the trick anymore. Even though you should find the best platform for your brand, it is also essential to have a good presence in others as well. Twitter, LinkedIn, Facebook, and Instagram seem like a good combination.

Be sure to note where your audience will be though, before investing in a platform. For instance, if your company deals with ammunition and the sale of arms, you shouldn’t really be on TikTok as it most certainly doesn’t host your target audience.

3. The dominance of video content

Videos are more interactive and will soon dominate social media. According to a Cisco study, 82% of online content in 2022 will be made up of videos. This clearly shows that you have to get started using video content to remain relevant in the social media domain.

You ought to train yourself on utilizing all forms of video content, be it short TikTok videos or longer YouTube videos. While images and text dominate most social media posts, you can begin by posting videos using features like stories and advertisements.

Luckily, you don’t have to be tech-savvy to understand all these, as they are pretty easy to handle. Besides, you can always seek a freelance social media manager in the UAE to help you out at affordable rates.

4. The rise of interactive content

Today’s buyer is always looking for new experiences whenever they go online. For many, such experiences are more memorable with greater interactivity, and a whopping 91% can easily convert if your content has more visuals and is more interactive. There are many reasons why interactive content will soon take over social domains. Some of them include:

  • Interactive content is different and stands out more
  • Such content can keep visitors on your page longer
  • Interactive content is immensely shareable, which helps to ultimately grow your brand
  • Simply put, interactive content is more engaging, meaning the users can enjoy it more than any other form of content.

5. Making the audience an integral part of the content marketing strategy

User-generated content is a must-have for any business that wishes to succeed in the social scene. There is a need for brands to establish connections with their audience through customer-centric content. Doing so not only helps in fostering stronger relations but also encourages a constant stream of content from the audience.

With so much competition to face, anything that you can do to create loyal followership and gain more fans is welcome, and make them an integral part of your social media marketing campaign.

Bottom line

As always, social media is changing, and there are no signs of slowing things down in the near future. Are you keeping up? Don’t be left behind with old, unreliable practices. Get a hold of some of the best freelance social media managers in Dubai to help you stay ahead of the competition by incorporating these and many other useful social media trends.

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