There are over 250 million monthly users of Pinterest globally, making this one of the best social media platforms for businesses to market their brands. Over the last year, visits to the website have grown by over 4,000%, yet the ability of this platform to boost businesses is yet to be fully appreciated.
The majority of digital marketers, including some of the best social media marketers in Dubai, have changed tactics and depending on the type of business one runs, more focus is put on the use of Pinterest as a marketing tool.
It is no brainer that many businesses are still wary of using the social media platform. The majority of them are concerned that the platform is only meant for fashion companies or simply post pictures on your wedding day. Some have even gone ahead to state that the site needs a professional to maneuver around it since they are not sure how to go around it.
If you are running a startup business, the cost of hiring a freelancer in the UAE might be a little more expensive for you, so you ought to have it all figured out by yourself – at least for a start. This post seeks to guide through Pinterest, why it should be incorporated in your social media campaigns, and also the types of businesses that ought to use Pinterest in their strategies.
Reasons to Use Pinterest for Businesses
Before getting into the nitty-gritty on how businesses benefit from this popular social media platform, it is essential first to understand what exactly it is.
Well, Pinterest can be best described as your favorite photo album or a mood board. It was launched in 2010 and has both a mobile app and a website, which allows users to “pin” images that can be found on the internet to create photo galleries that, in most cases, are theme-based.
This is by far, one of the best platforms used by freelance social media marketers in Dubai as they can not only showcase the products that they wish to sell but also reveal their aesthetic taste.
Just like the majority of other established platforms, opening a Pinterest account is entirely free, for both individual and business accounts. The business account offers access to analytics tools.
That said, here are the top five compelling reasons your company should start using Pinterest for marketing.
1. Convert more browsers into buyers
For many other social media platforms such as Twitter, the process undertaken from the discovery of the product to conversion is quite long. This is not the case for Pinterest as converting leads into sales is much faster.
2. Drive lots of traffic
If you rely on your website for fueling sales, then you need as much traffic as possible. Pinterest is a very reliable tool for creating links to your website (but only when you post quality content), thus driving in more traffic.
3. Get more inbound links
Every image or pin on Pinterest has a link that, when clicked, leads back to the source of the image. One can get very many page visitors just by the click on the photos they posted on Pinterest.
Cross-posting is one of the best social media marketing strategies in Dubai, but only when used correctly. It is disappointing to learn that not all sites allow for cross-platform posting. Pinterest, on the other hand, enables you to integrate with your website, Facebook, Twitter, and Instagram. With this feature, your message will be shown across all platforms without straining you much.
5. Discover your audience better
You can get to see what is trending on Pinterest and use the information to market your products. Furthermore, you can always follow back your followers and see what their interests are, and have a first-hand look into their minds.
Nevertheless, even with all these benefits that can be found with the use of Pinterest, having a bad social media marketing strategy is a sure way to take your business down the drain. Ensure that you take your time to figure out what works best for your brand.
Types of Businesses Benefitting from Pinterest
If you are just getting started, it might be time to start thinking outside of the box and make good use of Pinterest as a marketing tool. If unable to do this by yourself, you can always find reliable social media marketers in the UAE that will do all the work for you.
So what type of businesses would benefit from Pinterest?
The creative industry
To survive in this industry, your products must totally stand out from the rest in a way that is more appealing to the masses. Some of the types of businesses that would greatly benefit from Pinterest from the creative world include fashion & design, arts & crafts, and DIYs.
Those in the entertainment industry also fall under the creative industry meaning musicians and films can get more followers from this platform.
When we talk of the media, this technique involves journalists using the platform to showcase their work by pinning images of breaking news (or any other type of news) and also to find trends & ideas.
Big brands use Pinterest in many ways to promote their businesses. Some of these methods are:
- Promoting a lifestyle through the site
- Providing inspiration, not only to their followers but also to their employees
- Improving creative communication between them and their followers
- Pinterest can also be used to run contests
People love looking at pictures related to travel as it boosts their imagination and the ability to see what is out there. If you run a hospitality or tourism management company, then this should be your haven to communicate with your followers through images.
Furthermore, the cookery or hotel business also thrives on this site. Simply posting images of tantalizing meals is a great way to make all those that view the picture click and find out more about it. At the end of the day, you will have received more traffic to your site; hence, more sales.
If you are an avid Pinterest user, then you might have come across pictures of stunning houses and other property on display. Such images tend to grab much of our attention, and we might end up clicking on them.
This is a clear indication that real estate greatly benefits from Pinterest since much of its sales are image-based. Once the pictures are appealing to the viewer, then the chances of them clicking on the link and ultimately becoming a customer are quite high.
The world of marketing keeps on changing and just like some of the best freelance social media marketers in Dubai, you have to up your game. Think outside of the box and incorporate Pinterest into your business marketing strategy today.