Buying an Instagram Account for your Business: All You Need to Know
Freelance social media managers in Dubai are well trained to build a loyal follower base from scratch. However, doing so takes a lot of time and dedication. One is required to display patience when waiting to have a large following. Having many followers on your Instagram page not only shows credibility but also commands authority in the industry that you represent.
The rise of social media has pushed the internet to become a much more accessible market place, for almost anything. This has given birth to the buying and selling of social properties, including social media platforms. Thanks to the recently unsuccessful trend of buying the audience (this was mostly done by bots, and they would boost your account following by adding generic followers), people started to seek out other alternative measures.
It is no brainer that Instagram is one of the best marketing platforms in the world. Statistics have it that over 60% of Instagram users learn about a product or service on the platform. While this might seem like a small number, it will not be considering that close to half a billion people are regular users of the social media site every day.
Even with such figures to support how important this channel is for the growth of a business, its breakthrough is made a bit tricky with the new algorithm. It mainly focuses on a post that has users with excellent records of engagement.
So if you still don’t have a good following or engagement on your posts, there are chances that your posts do not get successful. In fact, with this algorithm in place, up to 70% of business-related Instagram posts fail to get noticed.
One of the biggest trends at the moment is for people buying Instagram accounts with real people. In the past few years, this business has skyrocketed because of the benefits of doing so has. First, you will not have to worry about building an audience from scratch as you are aware of how much time doing so takes. Secondly, you are assured of getting some good engagement on your posts even without having to boost them with the sponsored ads.
Buying an Instagram account with many, real followers can be a good way to kick start your marketing campaigns. However, everything is not as straightforward as it appears. There are a lot of factors freelance social media marketers in the UAE consider before setting out to purchase an Instagram account, as explained in detail below.
Where to Buy an Instagram Account
There are many online marketplaces that you can get willing sellers and buyers of Instagram accounts. You can search for them on popular social media groups or other online platforms such as eBay, Olx, etc. However, if you decide to transact your business using such channels, you ought to be extra careful as they are not monitored, and it is easy to get scammed.
The use of middlemen is another option on the table. In this case, you do not have to contact the seller directly. There are intermediaries, especially websites, that are a marketplace for Instagram accounts. These accounts are listed on the site, and one can sort them out according to the niche, the number of followers, and the price.
If you wish to have many followers, then be ready to part with more money. For instance, at social tradia, you can get an account with up to 1.3 million followers going at $40k.
Factors to Consider When Buying an Instagram Account
If you feel like the best way to get out the word about your business is through the purchase of an account, here are some things you need to know:
1. Buy an Instagram account at your own risk
Purchasing an Instagram account is against the network’s terms of service. One isn’t allowed to “buy, sell, or transfer any aspect of your account (including your username) or solicit, collect, or use login credentials or badges of other users.” If you hire a freelance social media marketer in Dubai, they will always bring this information to your attention, and it will be upon you to decide whether or not to proceed.
Once the Instagram team finds out about this, there are chances that it will get shut down. Moreover, since the majority of times this is an ‘under the table’ deal, there is no guarantee that you won’t be scammed.
2. Buying followers is not the same as buying an account
Again, if you must take this route, do not buy followers but instead buy an account. Having computer generated followers only works to build an impression of your account. However, there is hardly a return on investment since there won’t be any relevant engagements. Moreover, you will not have reached your target audience with your posts, so it is a total waste of time.
3. Run a background check
This means that you want to ensure that the seller is who they claim to be and is the true owner of the account. With a background check, you get a deeper insight into the account ‒ who the followers are, among other important insights that’ll help you to make a decision. This might take you some time, and this is why it is advisable to let professional social media managers do that for you.
4. Consider the niche
Running a niche check is also essential before settling on an account to purchase. There is no point in getting an account that focuses on food with over 50k followers and start posting real-estate related content. Identifying your area of focus is the first thing that you should figure out before launching your social media campaigns.
5. Use a trusted payment service
Getting scammed is easy, and one of the best ways to prevent this from happening is by using escrow payment services. PayPal is a good option for this transaction as funds do not get released until a certain condition has been met.
Buying Instagram accounts has been a great deal of help to many businesses worldwide by helping them achieve their goals faster. Although it is a short cut, having many followers is only having half the battle won. You require the services of an experienced freelance social media manager in Dubai to help keep and improve on engagements and ultimately leading to more lead conversions.
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