Freelance social media managers in Dubai have mastered the art of using every useful platform to increase engagement, especially if one wants their brand to remain relevant. Knowing the ins and outs of a social media channel such as Instagram is a way to determine whether or not your marketing strategies become successful.
If you haven’t figured out how to get the most of your engagement and increase sales on Instagram, now is the time to do so. With over a billion active users on Instagram, the platform has enabled the growth of thousands, if not millions of businesses across the globe. Over the years, it has evolved from just a photo-sharing app to an essential tool businesses use to target their prospects.
Instagram as a Great Marketing Platform
Having a business Instagram profile entails more than just posting pictures and videos without a solid plan. There are a lot of things to take into consideration before launching your social media campaigns, meaning whatever you post or comment on such a platform, has a great impact on your brand.
Since every business has its own goals, the first thing to consider is whether or not Instagram is the best social media platform for your company. If you can engage your audience and show off your brand with a unique visual identity, then this is the channel for you.
Stand out from the rest while using Instagram as a marketing platform for your business with these trends to keep track of in 2020.
1. Interactive Instagram stories
Since its inception in August 2016, the stories feature on this channel was used by people and businesses alike to keep their audience up to speed on minor things. Many advances have been made, making it an interactive platform. There are many best practices for Instagram stories to follow if you wish to engage your audience in a more personal way. Some of the ways you can make your stories more interactive is using polls, questions, and posting ads with a purchasable link.
Other businesses might choose to use the stories feature to announce a new product or post made to their page or on their website. Either way, try and use the many interactive options on your Instagram stories for maximum engagement.
2. Stay ahead with the latest Instagram trends
Instagram is constantly changing, and that’s why you require a qualified freelance social media manager in Dubai to monitor the latest trends. Features such as the story’s features were received positively, with millions of businesses using it to their advantage. Brands and influencers are all racing to capitalize on these new functions whenever they are launched to engage their followers actively.
If you own a business, ensure to find out more on how to correctly use other useful features such as IGTV, Instagram Carousel, boomerang, etc. While it is not a must to use them all, you also don’t want your audience to think that you are behind on the trends.
You probably know that using hashtags is one of the best ways to increase the visibility of your posts. However, the techniques are constantly changing, and you may be left behind if you are not flexible enough.
For instance, you are not guaranteed to get on the explore tab even if you use 30 hashtags. Tracking the performance of your hashtags with analytics is one of the best and latest trends that can help you to make informed marketing decisions. The use of hashtags can also be used on sponsored Instagram posts as long as you use them wisely.
4. Balance promotional and inspirational content
Avoid sounding too salesy on your Instagram page. Strike a good balance between promotional content and engaging & inspirational stuff. If every one of your posts is all about telling people how great your brand is, they are likely to be put off and might not engage on your posts, or worse still, unfollow you.
Instagram is a platform where users go to get inspiration. Your page should also offer that, as well as a platform for them to interact with you better.
5. Incorporating a call-to-action
Instagram is a great platform to help you drive traffic to whatever you want to achieve. This means that for the majority of your posts, include a well-worded call-to-action that can be used to spark engagement among your followers.
Apart from using the right words, ensure that they are also carefully placed in strategic places that can encourage action from your audience.
Over to You
Instagram can be a tough nut to crack, as you will be competing with other established companies and influencers. The key here is to always practice consistency. These tips will be a great stepping stone for you to realize your marketing ambitions.
Get in touch with some of the best freelance social media managers in Dubai for further assistance and make your brand visible not only on Instagram but also on other social media platforms.