No matter how easy it sounds, social media marketing is not simple; otherwise, major brands would not be working hard to get the services of the best freelance social media managers in Dubai. Content creation is a critical element in today’s marketing world. However, with over 3.8 billion social media users in the world, how sure are you that your content receives better engagement than others?
The use of these platforms as a marketing channel by companies is now a necessity, with over 90% of small, medium, and large enterprises communicating to their customers through social media. If your content does not receive any meaningful reaction from your target audience, then your marketing strategies will hardly fulfill their purpose.
Fortunately, there are many methods that can be used to increase social media engagement by companies. Ideally, defining your goals and knowing your audience are the two key factors to consider before launching any social media campaign.
With such marketing strategies employed, you will be assured of a larger reach. However, having your content reach a bigger audience does not guarantee that it will enjoy a positive reception. In this article, we will go through some of the best tips that will help you to create content that your audience will love, forcing them to share it.
The Motivation Behind Sharing of Content
Knowing how to create sharable social media content is vital for the success of your business. But what motivates people to share such posts with their friends and circles? Scientists discovered that there are a number of psychological triggers behind it. Some of them include:
- Social approval – it is a no-brainer that we love to express our attitudes towards something and expect positive feedback from those we know. Whenever you share interesting content with your group, it is loosely translated as a way of expressing your personality.
- Communication – humans are social beings, and we want to nurture our relationships with others. Such digital content assists us in doing so in an easier way.
- Supporting ideas – users of social media all have different views, beliefs, and thoughts, and whenever they see something they connect with, they are most likely to share it with other like-minded people.
- Entertainment – social media is our go-to place whenever we are tired and wish to wind down, getting entertained by the videos, memes, etc.
People interact and share content on social media for many reasons. However, with these motivating factors, you have a better shot at creating the material that will resonate well with them; hence, boosting post engagement.
1. Create high-quality content
You might have heard about this point over and over, but it still remains to be the core thing that is often overlooked. There are no shortcuts to this as the audience will only share content that they think is of high quality in terms of the words used, the images, videos, and other visuals. This is why freelance social media managers in the UAE post unique content to capture the attention of a person compared to something they might have seen before.
2. Add value to your user’s life
This is solely dependent on the niche of your company, but at the end of it all, everything that you post on social media should add value to the lives of your users. While trying to sell your products, you should also show how they will help them to solve their problems or how they will overcome them using your goods or services.
Not only does such a post create brand loyalty by making them come back for more, but it is also sure to be passed around.
3. Trigger emotions
The many social media campaigns that have been successful had gone viral simply because they sparked emotional reactions from the audience. There are many types of emotions you can use that compel people to share your content with others. They include happiness, sorrow, anger, etc. Be careful not to go for content that does not directly relate to your line of work as such stunts often backfire and people might lose trust in you as a key player in that particular niche.
4. Exploit trendy topics
All freelance social media marketers in Dubai are obligated to stay up to date with all the trendy topics in their industry. Such trends will help you to curate relevant content that you can share when necessary.
5. Be funny…at times
One of the best ways to interact with your audience on a more personal level is by sharing funny content once in a while. Even if your business is serious, your social media posts shouldn’t be the same. Besides, having a few funny pictures or videos on your platforms will get you a fair portion of shares, so don’t be scared to exploit it.
Boost your brand’s visibility online by having your posts shared by many people, even by those outside your follower base. With the help of some of the best freelance social media managers in Dubai, these tips are sure to get you moving towards realizing your goals.