Social Media Marketing

A complete guide on using social media for a business in 2021

5 Mins read

To improve social media for a business, it is very important to understand how it works.

Social media marketing for business is basically creating brand awareness online through social media platforms such as Facebook, Instagram, Snapchat, Youtube, and others. Each platform has its own uniques way and style that needs to be mastered. 

Here is a basic outline of how to use social media for a business.

  1. Choose your platform
  2. Set up goals
  3. Define target audience
  4. Observe your competitors
  5. Create useful content
  6. Use relevant hashtags
  7. Schedule posts using content calendars
  8. Be consistent with posts
  9. Promote ads to improve visibility
  10.  Engage with your followers 

Choose your platforms

Selection of the right social media platform is the first step to improve your online presence. To do it successfully, it is essential to understand your business goals and have clarity of the expected return of investment is. Depending on the nature of business and the presence of your target audience choose your platforms wisely. Read more

Best platforms in social media for a business

1. Facebook

Social media for a business is one of the cheapest forms of marketing. Using Facebook has become common these days. Facebook has a huge amount of users and it won’t be a problem for businesses to find their target audience there. Despite the type of your business, Facebook would help you in achieving your aims.

2. Instagram

Instagram is second on the list. While the businesses will have to pay a hefty amount for Facebook, marketing with Instagram can be economical. There is even a technique by which the businesses can do it for free. They can perform this action by increasing the number of followers they have and their products will get more views automatically. Any business with a small budget can easily carry out marketing on Instagram.

The second best thing about Instagram is that you can only post pictures and videos there which is beneficial for any company as the audience is most likely to remember what they saw compared to what they read.

3. YouTube

YouTube is an application in which you can upload videos of your business. Viewership has increased dramatically on this platform. And the advertisements for your company will be shown before a video.

One of the benefits of marketing on YouTube is that it is owned by Google and it has access to Google’s advertising tools as well.

You can guarantee more viewers on your YouTube video by adding a good title and video description. A small amount of effort will certainly be rewarding.

4. Pinterest

So, the businesses that have the target audience of women can easily market their products on Pinterest.

Pinterest is not perfect like Facebook but it is a much cheaper option for those who have a low social media marketing budget. Businesses can even market their products for free by adding optimized keywords to their pins to rank them higher. This way the post will get more viewers without a cost.

5. Linkedin

Linkedin is a social network that focuses on professional networking and career development. If your work is ‘business to business, then Linkedin is perfect for your social media marketing.

Set up goals

What do you aim to achieve with social media for a business?

You need to clearly know the purpose of your social media presence. It could be for brand awareness, building a relationship with your audience, generating leads, increasing traffic to your website, or making a sale. Depending on the goal, you may create different campaigns. 

Define target audience

There are several factors such as age, gender, nationality, relationship status, behavior such as likes and dislikes, etc. that define your target audience. The more you know your audience the better you will be in reaching out to them on social media. You can generate ads specifically for a particular type of group of people on Facebook.   

Facebook’s advertising platform is the best when compared to all other social media platforms. It is more developed and gives more options to reach the target audience. After setting the target, the audience will automatically see your posts while scrolling through their news feed.

Observe your competitors

It is always good to keep an open eye on your competition. A good competitor analysis will give you a better understanding of what’s working and what’s not. You do not have to copy them. They will give you an insight into what trends could help you reach out your goals. 

Creating useful content

Content is king. A good content strategy is the basis of a successful campaign. You need to provide content that is useful to the viewer. Simply creating posts that would not get you results is a waste of time and money. Content should be informative, educative, and engaging. You may not post frequently but posts should be meaningful and sensible. 

 Types of content 


It could be informative where you are simply informing your target audience of what services you are providing, recent changes in the services, new offers, seasonal offers, etc.


Posts that provide resourceful information on a topic may be categorized under this. The educative post can be in form of an infographic with some relevant facts. It could also be in form of new technologies, tools, or developments in a particular field.


The sole purpose of this is to entertain an audience. It could be in form of fun facts, quizzes, or a challenge. Such posts usually lighten up the mood. 

Use relevant hashtags

Hashtags increase the chances that a post will be more visible to the right audience. Keep trying different hashtags and stick to the ones that work best for you. Hashtags improve the relevancy of the post.

Schedule post using a content calendar

Social media platforms such as Facebook have made it very convenient to post. You can set up calendars and schedules that post automatically on a given day and at a given time. 

Be consistent with posts

You need not post every single day. However, it is important that your account is live and active with a few posts every once in a while. Many a time, people check social media business accounts of a particular brand before engaging with them An active social media business account is like an unsaid checkmark that builds trust in the audience. 

Promote ads to improve visibility 

Ads definitely bring more brand awareness to the table. If you have the budget, social media ads could be helpful in reaching out to your customers faster. Ads also allow retargeting for an audience who has shown interest in your brand. 

Engage with your followers

Do not forget to reply to a comment or answer questions asked on your social media business accounts. You may also receive chat notifications where people try to resolve their doubts. Always be friendly, courteous, and respectful.

Benefits of social media for a business

Social media marketing can help with a number of goals, such as:

  • Builds visibility – by increasing website traffic
  • Builds value – by creating a brand identity and positive brand association
  • Builds trust – by raising brand awareness
  • Builds relationship – by improving communication and interaction with key audiences
  • Builds sales – by increasing conversions

Importance of social media for a business

While social media is a great tool, the more important thing is that it’s a good business decision because 

  • 70% of B2c customers claim to have generated sales through Facebook.
  • 84% of CEO’s and VIP’s use social media to make purchase designs
  • The time and cost of social media is fractional compared to the time and cost of PR or traditional marketing
  • Social media can be free or boosted or campaign driven to fit all budgets.


Social media for a business can be a very effective marketing strategy. Since almost everybody is on social media why would you not have your brand out there?  Click here to see how to create a strong visual brand on social media for a business?

Frequently asked question

What is the concept of social media for business?

Social media for a business implies a presence of a social media business account on platforms such as Facebook, Instagram, Linked in to promote a business or a service. 

Is social media right for my business?

Social media works for most businesses. Investing in social media marketing is relatively cheaper than traditional forms of marketing.

Why social media is best for business?

Many industries do well with the nature and storytelling power of social media while some services and products simply do not. With half of the world’s population on social media, however, it’s safe to assume that your target audience is also using it. 

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