Social Media Marketing

How to Use YouTube Live to Grow Your Business: A Guide for Freelance Social Media Marketers

4 Mins read

YouTube Live is used to transform online videos into an interactive experience and has been a popular choice for freelance social media managers in Dubai. The platform has over 500 hours of videos posted after every minute, making it the most popular video-sharing channel in the world. 

Many contemporary social media marketers have invested in other platforms such as Instagram, Facebook, and Twitter in a bid to expand their audience and drive more sales. While these three (and others) are important, failure to use YouTube as one of the primary social media channels for your business makes you miss out on great methods of lead generation. 

Apart from helping you to attract new clients, YouTube is an excellent tool for customer retention. People are more likely to be convinced through a video than through writing. Besides, YouTube is quite easy to embed on other platforms, including your blog. 

This means that you do not have to create different videos for every social media page that your business runs. However, you should learn how to make powerful video sale letters as they are essential when trying to convert traffic. 

While uploading and sharing YouTube videos is a great start, it is not enough if you want to optimize your brand. You also need to take advantage and jump on the live streaming bandwagon. 

The YouTube live streaming feature has been greatly appreciated by many freelance social media marketers in Dubai, as some of them are even using it to host virtual events. It is a great way for businesses to get interact with their audiences in real-time. But how does someone use YouTube live to engage their audience while still boosting their business?

This post takes you through the nitty-gritty of using YouTube live to grow your business. 

The Basics

Unlike going live on other platforms such as Instagram and Facebook, your channel has to be verified first. All that you need is to add your phone number and insert the verification code shared with you. 

It should take at most 24 hours for your account to become active and ready for live streaming. However, note that you require at least 1,000 subscribers to go live on mobile devices. 

The next step is to set up your encoding software. Depending on the device you plan on using to go live, there is plenty of encoding software verified by YouTube that you can use, such as Mobile Capture, Mobile Live, AirServer, Epiphan Webcaster X2, Gameshow, and many others. Once this is set, you are ready to begin your first YouTube live session. 

Tips to Consider for YouTube Live

Before you start your first YouTube live session, here are a couple of things to consider:

1. Prepare the basics

Before launching any social media campaigns, you ought to figure out what your goals are. What do you intend to achieve during and after that live session? If you have a team presenting, determine the roles of each member and what they will be saying. 

Other factors to consider before going live are whether or not you will need a moderator, a camera operator, or if the chat function will be activated. Furthermore, here are some things to prep before starting your live:

  • Get an accurate and keyword-oriented title to use.
  • The description has to be straight to the point with important links and/or relevant hashtags.
  • Get a relevant thumbnail image with a minimum width of 640 pixels.
  • The script has to be there. Even if you’ll not read it word by word, it is still important to have it, even if it is in point form.
  • The call to action should also be in the description and don’t forget to mention it to your audience as well (it can be included in the script).

2. Optimize the setup

Since you can’t redo or undo something during a live recording, you have to optimize your setup by taking note of the following checklist:

  • Framing your shot to ensure there are no distracting or inappropriate things blocking the view or in the background.
  • Adjusting lighting to provide picture clarity
  • Check and test your audio and internet connection
  • Turn off all interruptions

Also, if you are planning to launch a product, ensure that you have it with you so that you can take your audience on a quick tour or review the item.

3. Pick a good time

A live session needs people to take their time to watch you in real-time. This means that they should have some time to spare. Do your research on what is the best time to go live, determined by when the majority of your audience will be around. To find this out, you can conduct a poll on other social media platforms or in the comments of your YouTube content.

4. Engage the audience

Getting people to your live stream is one thing; however, keeping them there is a whole other battle. Some engagement-boosting tactics to employ are:

  • Providing recaps for the new viewers
  • Build anticipation
  • Shout out to names
  • Enable a live chat

5. Repurpose your YouTube live videos

After every session, don’t forget to save the video so that it can be viewed by your followers that missed the recording. Also, the video can be used and shared on other platforms by you or your audience, which goes a long way toward creating brand awareness. 


YouTube Live is a goldmine for businesses that really want to grow. Don’t be left behind. Get in touch with the best freelance social media managers in Dubai and discover the many benefits of this feature. 

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