Social Media Marketing

How to Choose the Right Social Media Platform for your Business

5 Mins read

The use of social media for marketing a brand, product, or service is no longer a want but a necessity as put forth by freelance social media marketers in Dubai. Many of these marketers have identified social media to be one of the most reliable platforms to increase exposure

For any SMEs or startup businesses, the use of social media is not only useful for growing brand awareness but also for continuous engagement with clients and other potential customers. While this is the universally accepted truth, it is a no-brainer that kicking it off with a successful marketing campaign can be a daunting task for many. 

When you are busy running a business, it might be a bit tricky to find the time to keep your brand visible on all the social media platforms out there. Thanks to the digital age, one is spoilt for choice as there are a plethora of platforms to pick from. The good news is, however, that you do not have to master them all to enable you to achieve digital visibility. 

Instead of biting more than you can chew, you can always narrow down the list of social media platforms that can be useful for your line of business. Considering the best platform to use not only saves you time and resources but also helps you to accomplish your goals and reach your target audience easily.

As a small business owner, you might take a big hit on your finances if you were to involve someone else to take charge of your social media platforms. However, you can still find freelance social media markers that will charge you according to your financial abilities. So how do you pick on one social media platform to use?

1. Identify the audience

The first step to take, whichever type of business you wish to run, is to identify the audience that you wish to target. Find out about their other demographics, including their age, gender, location, etc. 

Furthermore, what do you wish to sell to them? How will they react to such a product or service? Having an experienced freelance social media marketer in the UAE by your side helps a bunch, as they will know how to create user-generated content.

2. Define your goals

As a business owner, your main goal is most likely to drive sales by attracting more clients to your business. After identifying your audience, it is only right to know precisely what you wish to get from them. There are many things that one would want to achieve from a social media campaign. 

You most likely wish to not only drive in more traffic but also create a platform that your clients would use to interact with you on a more personal level. Moreover, freelance social media managers in Dubai assert that passing word around about a new product is more efficient when done on social media than on any other platform.

In a nutshell, here is a checklist that can help you to define your goals clearly.

Do you wish to:

  • Grow your base?
  • Improve your customer service?
  • Build customer loyalty?
  • Have a platform to receive customer feedback?
  • Update your customers on new products or deals?
  • Increase traffic to your website?

3. Find your audience

With your audience profiled and goals defined, it is now time to start looking for them. The whole point of social media marketing is to reach your audience, and so there will be no point in spending more time on a platform that they might not operate from.

One of the best ways to know where your audience is is by understanding the major social media platforms. Today, there are over 3.8 billion active social media users worldwide. However, they are all distributed to different platforms. 

For instance, if your primary target is young, they will be more active on Instagram even though they have profiles on Facebook. 

To create a clearer picture for you, here is a quick breakdown concerning some of the major social media platforms.

FacebookThis is, by far, the largest social media platform with over 2 billion active monthly users. This is an excellent channel for lead generation as its advertising platforms are highly customizable to look for specific audiences. This platform is also vital for building relationships with both clients and prospects – showing your company’s human side.

TwitterTwitter is the go-to place when you are good at taking advantage of hashtags, breaking news, etc. This site is more popular with young professionals, so any products targeting the said age group are more likely to receive more engagements. Although it is not a direct sales tool, it is essential for brand development. 

InstagramInstagram uses photos to connect and is used by the young generation. If your business can be marketed by the use of photos, such as in the beauty, fashion, hotel, and travel industry, this is your go-to place. 

LinkedInIf your end goal is lead generation, then LinkedIn is for you. It is typically a platform for B2B engagement. This channel helps you to establish yourself as a trusted leader in your field. The users on this site are professionals of which the majority are over 30 years. 

Pinterest: Images are the owners of the game when it comes to Pinterest. This is a great platform that you can use to drive sales since many people actually get ideas from the site. It is a graphics-based channel that heavily relies on one’s ability to create powerful and compelling images. 

YouTube: YouTube is a social media channel that is purely video-based. It is ideal for one to use this as a video marketing platform with compelling content that can drive sales or traffic – depending on your initial goals. 

Bonus Tips

  • Know your competitors: Before you start implementing your strategies, it is paramount to research your competitors. What platforms are they using? Who are their main clients? What are their campaign strategies? 
  • Consistency is key: Even with the best campaign strategies and a sizeable audience, your social media presence will lose value if you do not have consistency with how you post your content on your platforms. People will quickly lose trust in you if you are inconsistent with how you run your channels, and it becomes worse if you fail to respond to their messages in time. A good freelance social media manager in Dubai is the answer to all these concerns.
  • Understand the best time to post on each platform: Every platform has its peak hours and days. For instance, more people are bound to log in to their Facebook, Instagram, and Twitter accounts during break hours and when at home from work or school. YouTube often has more people during the weekends. While planning on what to post, you should also figure out when to post it. 

To Wrap Up

Social media is an indispensable tool every startup should take advantage of. It helps to connect you to your potential customers while keeping them engaged with your content – regularly and timely. 

While all the work surrounding running a company might wear you out, social media marketing shouldn’t. Get in touch with some of the finest freelance social media managers in Dubai and see your business thriving in the online space.

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