The improvements made in the gig economy have seen an increase in the number of freelancers in Dubai. The onset of the Covid-19 pandemic has also made it possible for millions of people to embrace remote working, regardless of the field they are in. Company executives have come to the realization that freelancing works for them, even for the tasks that were first deemed to be only done at the office.
With the increase in the number of job applicants, all seeking freelancing opportunities, employers now have a larger pool to choose from. You may get a different freelancer to handle your tasks each day. But should this be the case? Which is better: to have a freelancer work for you on a short-term basis or get one to build a long working relationship? This post seeks to find the answers to your question.
Do Freelancers Need a Long-Term Relationship?
Before weighing your options as an employer, it is paramount to view this matter from the eyes of the freelancer. It is a brainer that securing a long-term client is the holy grail for any gig worker. Some of the reasons supporting this include:
- It gives them financial stability
- It helps to eliminate stress and anxiety
- It saves them a lot of time and energy that would have been used to pitch to new clients. Instead, this time would be used to focus on delivering quality work
- Long-term engagement is vital for freelancers in the UAE to plan the future of their business.
However, securing relationships that stand the test of time isn’t easy for both freelancers and their employers. The freelancer not only has to deliver quality work but also must possess certain soft skills to succeed. On the other hand, the clients have to look for ways to motivate their freelancers.
5 Reasons to Cultivate a Long-Lasting Relationship with your Freelancers
With all that in mind, here are the top five reasons why you should cultivate a long-lasting working relationship with your freelancers:
1. They understand the brand.
Every brand is unique with its own target audience. Before starting off a project with a potential candidate, the client will take them through the nitty-gritty of the company. They will be trained to become the unseen face of the brand through their projects.
Having worked on one or a few projects enables the freelancer to understand the brand on a personal level. They will have a more profound knowledge of your target audience, the tone you use, your style, etc.
2. Lower training costs
There are many courses that freelancers in the UAE can study to help them become better in their line of work. However, at times, the hirer is the one that is supposed to cater to all those expenses, not to mention other training materials which might prove to be rather costly.
One way to sort this situation is to only invest in a few trusted freelancers without the need of getting many others on board. At the end of it all, you will have saved a lot of money that would have otherwise been used to train different freelancers.
3. Quick onboarding
Whenever you have a new project that needs to be worked on, you may have to take the freelancer through its instructions. However, this time may be an issue at some point. You might find yourself with a project that needs to be worked on urgently, but you have no time to explain to the freelancer how to work on it.
This is where the importance of having a long-term gig worker comes in. They are quick to understand the nature of the project, and you may not have to spend too much time trying to onboard them. Furthermore, they integrate well with the systems of the company, including the know-how for the various reporting tools.
Every company has its secrets and its unique way of doing things. A freelancer that has worked with a client for a longer period is more trusted than one that has just begun. It becomes much easier to share with them certain sensitive details on how the company operates for optimal results.
Moreover, a trusted freelancer can deliver quality work without the need for the client to scrutinize their work every other time.
5. You understand their strengths and weaknesses.
For you to understand the strengths and weaknesses of someone, a long-term engagement has to be there. If you have worked long enough with your freelancer, you will know what their strengths are, and you will be able to assign tasks accordingly.
It is crystal clear that nothing beats the importance of a long-term relationship for both the freelancer and the client. Finding a trustworthy gig worker is never easy, but luckily, the internet has made it easier to locate some of the best freelancers in Dubai under one roof.