LinkedIn is currently the most popular, and arguably the most sophisticated professional website on the planet. With a membership of 377 million users worldwide, it has been considered one of the primary means of building a professional brand for the past decade. Linkedin is accountable for 1.4 million prospective employers looking for professionals to hire every day, according to an article published by Forbes. Therefore, it has become a vital tool for professional social media marketing in Dubai.
By connecting you to employers, prospective associates and partners, LinkedIn allows professionals to network with other professionals in their field in a safe, controlled manner. This allows career-driven individuals to build a strong profile in their chosen industry without attending dozens of seminars and conferences. As an adult of the 21st century, you will want to ensure that your LinkedIn profile is a flattering window into your professional expertise and training. Your profile will reflect your level of experience by depicting your last positions and qualifications. However, when optimized, it will also expose your professionalism, attention to detail and self-marketing skills.
The following guide will take you through crucial tips and tricks for a more convincing, visible LinkedIn profile.
What You Should Know First
Optimizing your profile will enable you to be more exposed to prospective employers on search engines. Therefore, you will need to know the ins and outs of LinkedIn before you can make the best out of your page. Here are a few profiles structure facts you should know:
- Your name can be up to 60 characters.
- Your professional headline can be up to 120 characters.
- Your summary has a character limit of 2000 characters – make sure to use all of them!
- Your website anchor text has a maximum of 30 characters.
- Your website URL has a maximum of 256 characters,
- Your phone number, which is only visible to your first degree connections, can be a maximum of 25 characters.
- Your Instant Messaging information, which is only visible to your first degree connections, can be a maximum of 25 characters.
- Your address, which is only visible to your first degree connections, can be a maximum of 1000 characters.
10 Optimization Tips
The following tips and tricks are, according to LinkedIn itself and to experts in social media services in Dubai, the best ways of optimizing your profile:
1. Having A Professional Profile Picture
Your profile picture needs to be representative of your industry. It needs to be tasteful, but appealing. If you are, for instance, a creative director, you may want something on the “cool” or “edgy” side. A bank manager or CEO, on the other hand, must stick to a classic bust picture in crisp professional attire. Avoid selfies at all costs.
2. Customize Your Profile URL
The default LinkedIn URL you are given will probably be difficult to remember. Instead, you will want something effective and memorable. Click here to customize your LinkedIn URL.
3. Publish 3 Written Recommendation Letters
You no longer need 3 recommendation letters for your profile to be completed. However, most prospective employers will still look for that number when consulting a profile.
4. Obtain Endorsements
Endorsements will allow your profile to climb up the ratings, both on LinkedIn and on Google. Endorsements, like recommendation letters, will attest to the recognition of your skill in your field of work.
5. Use SEO
You can use Search Engine Optimization in your profile construction. Look for keywords relative to your field of work and incorporate them in your descriptions. Those keywords should be used in your summary, job title (where applicable) and specialties.
6. Have Your Personal Branding In The Background Of Your Profile Picture
You will need to use as sharp an image as possible for this to work – however it should not exceed 4000 pixels. Personal brand logos should be visible in the background, for instance as ornaments on the wall of your office, or on a PowerPoint presentation playing behind your silhouette.
7. Add Projects
This step is particularly important, especially if you are a Freelancer. The title of each project can act as a hyperlink to a URL to your completed work.
8. Join Groups
LinkedIn currently allows its users to join up to 50 groups. However, beyond the number of groups you join, is your participation level. You will need to participate actively to at least 2-3 of your groups’ exchanges and events to increase your visibility in each of their relative fields.
9. Use Media
Use media in your posts. Incorporate visually-engaging features in your summaries, for instance. If you have funded your own infographics in the past, use them in your writing.
10. Use Symbolism And Bulletin
Symbols and bullets grasp the eye and engage the mind by organizing content into different, structured sections. Each section in your summary text should have clear, concise wording and a maximum of about 180 characters.
A Concluding Note
Professional Social media marketers in the UAE play a big role in helping you create a memorable brand around your skill set. LinkedIn, as the best web tool to achieve this, should be handled with care and attention to detail. Therefore, you may want to consider the services of an expert in the field. Freelance social media marketers will aid you establish your optimization needs and reach your ranking targets fast. By hiring one, you may be a few clicks away from worldwide career success.