Web Development

10 Best Tips to improve as a freelance web designer in Dubai

4 Mins read

With over 1.5 billion websites on the world wide web, it does not take a genius to approximate how many other similar websites, to yours, are out there. If you run a business with an online presence, you always have to do everything within your power to make the brand more visible, compared to the competition. 

Sites that are done by some of the best freelance web designers in Dubai will often have an edge over the competition thanks to the unmatched skills these developers have. However, assuming that you had it done elsewhere, or did it by yourself, there are a couple of questions that you ought to ask yourself before determining whether or not your website is well done. 

To begin with, can your page visitors know what your company does within the first 5 seconds of visiting your page? Can they easily navigate through your website if they want to? How is the traffic reaction once they get to your website? Do your page visitors spend more time on your website thus reducing the bounce rate?

If you find yourself answering “no” to these questions, then this might be the time for you to take a hard look at how your website has been designed and optimized. 

As you try to make your website design look amazing, always ensure that your website relates to your target audience both visually and emotionally. It should be able to identify with them the moment they click on your website, by clearly communicating what you do. You should also cover all the necessary information which your visitors might be interested in knowing. 

So what are the 5 tips to make your website design look amazing?

1. Use less than three base colors

The average page visitor is able to determine whether they like your website or not within the first 10 seconds. The first impressions always matter, and this is why you should appeal to your page visitors from the word go. One of the best things to do is to use a similar color palette on the design. 

As a rule of thumb, you should conduct your research on the right type of colors to use for your website, depending on the type of business you are trying to market. 

Having nice colors is equally proportional to having the right ones for your site. All hues have a message which they send, and it is up to you to figure out the correct colors to use. For instance, a restaurant’s website would be perfect when “earthly” colors are used as it creates the ambiance even without the reader delving deeper into finding out what it is all about. 

2. Provide the relevant educational content

You will seldom find someone just randomly looking up websites online, without a query that they wish answered. If your site is lucky enough to be seen by page visitors when they try to search for a particular topic, then you have to give them a reason why they should stick to your site. This is mostly done by providing them with all the relevant answers and solutions to their issues. 

Clients will keep referring to your site should they find useful educational content. While designing your website, you can also get in touch with some of the best freelance content writers in Dubai to help you in creating stellar content related to your industry or niche.

3. Arrange your design with grids

Having grids relates to a balanced website. Grids will assist you to classify a design by use of a vertical or a horizontal ruler. The guide helps in readability, spacing and makes everything friendly on the eye. This is one secret used by freelance web developers in the UAE which always works out well for them in coming up with the best designs for your website. 

4. Use self-explanatory graphics

You don’t need fancy graphics to draw traffic. However, most people relate faster to visual messages than plain writings. Let your web have structured graphics with recognizable links and moderate images. Basic skills in Photoshop and relevant free stock images will do the trick.

5. It should be mobile-friendly

Close to 50% of all traffic to websites is generated from users on mobile devices. The biggest mistake you would make is not having your website as mobile-friendly and optimizing it the right way. 

According to Google, over 61% of internet users who visited a page that wasn’t optimized for mobile would never return to the same website. Out of that, 40% will visit competitor sites instead.

If you don’t want to lose your clientele base, it would be high time to optimize your website to become mobile-friendly. 

6. Optimize the website for SEO

To gain visibility or to rank your website on google it is highly essential to optimize the website for search engine optimization. This will result in free traffic, increase conversion rates, and higher click-through rates. 

7. Don’t forget a call to action button

Always give the user a clear call to action button directing him/her in the right way. It has been discovered that a  call to action button increases conversions. Use words of clickable elements such as best, tips, guides, etc. to gain user attention.

8.  Add social media share 

It is always an add-on benefit to receive a few shares on social media. It is free publicity which you would not want to miss. This also helps boost SEO. Add a social media share button at the end of the page. 

9. Do not add too many pops ups

Please do not bombard the user with several pops-ups as soon as he opens the website. Many a time, it annoys the user and he closes the website altogether. You want the user to stay and find relevant information. You may add a pop-up when he is closing the website. 

10. Simplify navigation

The key to having high traffic and more conversions on the website is by giving the user what he wants in a few simple steps. The user has opened the website for a purpose that may either be informational, transactional, or commercial.  The user interface should be clean with minimal steps or pages. 

Final Thought 

Do you wish your business to survive online growth and draw more clients? Grab these five tips to make your website design look amazing. Go a step further and find the professional help of a freelance web designer in Dubai and sit back as you watch your site get you more traffic and more lead conversion rates.

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