Web Development

The Use Of Gradients By Web Designers To Add Color On Websites In 2020

3 Mins read

With almost every business in the world owning a website, there is a need to ensure that your site is unique and attractive to help build your brand. Unfortunately, with only a few free web designing tools available, there is a big possibility that your website can be identical to another existing in the web world. Most of the free website designing tools have a limited number of themes and designs that you can use to create your blog, increasing the likeliness of websites being identical. If you love uniqueness, a freelance web designer in Dubai can customize your website with your branding colors and other elements to make it attractive and engaging.

The best freelance website designer in Dubai has a set of web development skills that make it possible to create unique blogs and sites. A good website should not only be engaging and eye-catching, but it should be less rigid for quick loading. It should as well have a clean design for quick navigation. A useful website should support a vast array of displays to enable quick access through mobile devices. Thankfully, web developers are learning to switch from graphics to UI/UX designs seamlessly to help accommodate the changing times. Web designers have also had to look for innovative ways to make websites appear attractive without compromising their functionality. One trend that is quickly gaining popularity in 2020 is the use of gradients in web designs. 

What Should Web Developers Know About the Use of Gradients?

Although the use of gradients in web designs in 2020 may sound like something new, the technology was being used to add colors to websites in the 1990s. In the late 90s, early website developers were using gradients to add depth and color to designs. The trend continued up to the late 2000s when people began preferring flat websites. Today, gradients have found their way back to websites through an update referred to as flat 2.0. As part of modern websites, gradients help to enhance flat designs, increase texture to website backgrounds, and add an overlay to photos.

Gradients in blog designs refer to gradual color transitions that blend from one color to another. The transition is not only limited to two shades. Web designers can use gradients to create a playful color mood with several shades. It is also not only limited to pure colors as designers can use gradients to transition from similar colors such as different shades of green. With the use of gradients, the possibilities of adding beauty to websites are endless.

The earliest adopters of gradients were major websites that have a lot of data like Instagram. Although people were people taken aback by the adoption of old technology, they loved the bright, glowing colors that made websites look fresh and modern with fantastic color combinations. Furthermore, most web developers found gradients as a way to move through the clutter while grabbing the attention of visitors. The versatility of gradients has also made them popular with freelance web designers in Dubai. They can be used on a number of applications that include websites, logos, packaging, apps, and print materials.

3 Tips To Help You Incorporate Trendy Gradients Into Your Website Design

1. Work with the best colors

Whenever you need to work with different colors, you must consider the psychology of color palettes in UX designs. You must factor in how you would like the visitors to feel when going through your website. For your gradient design to look attractive, you should use colors with a similar hue and shade. Your design can look seamless when moving from a light to a dark color shade or opposite colors on the color grid.

2. Use gradients creatively

Take advantage offered by the gradient versatility to make your website unique and attractive. Although you can use gradients to add visual beauty to a flat design, you should choose colors that will help you build a brand and visual identity. However, you should avoid overusing the gradients to help maintain a simple design. If you are feeling playful, you can add visual beauty to the following elements:

  • Logo
  • Navigation
  • Icons
  • Images

3. Design to match your audience

It is necessary to know your audience before you can start customizing your website. Different age groups view designs differently. What might attract younger people can be a big turn-off to the older generation, and thus, you must understand your traffic demographics. The decision to use shouting or quieter colors will depend on your audience. You can go the extra mile and make your design fun by playing with different colors to find what works best for your website.


Website designs in 2020 have evolved from the flat, minimal styles that you may have been used to in the last few years. If you are looking to redesign your website, a freelance web designer in Dubai can use gradients to make your website look attractive by adding visual interest and using color fades.

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